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Welcome to the blog for Most Wanted Advertising, Inc. We hope you find it informative and helpful, as well as entertaining. $ REWARD YOUR BUSINESS $ and contact us to see how we can help you!

4 Reasons for Sales Call Failure

4 Reasons for Sales Call Failure

Making sales calls is one of the unavoidable duties of being a business owner. Regardless of what you offer or how enormous your organization is or how much achievement you’ve enjoyed, as the owner of the business, you still have to remain actively engaged with the art of selling and looking for new business for your company. Sadly, many entrepreneurs are falling short in the role of sales person. Lots of business owners don’t want to make sales calls, or assume that they shouldn’t have to pick up the phone, or are going about sales calls the in the wrong way.

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Basic Rules of Business Etiquette

Basic Rules of Business Etiquette

We all are familiar with etiquette when it comes to dining. However, have you heard about business etiquette? Comparable to dining etiquette, these unwritten rules of manners and behaviors can help you not only close the deal, but also make a great impression on customers. Outlined below are basic rules that will help you excel in business.

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How to Have a Successful Business and Make a Difference

How to Have a Successful Business and Make a Difference

The focus of every business is profit all the way but it doesn't have to be your primary focus. Profit is important for a sustainable business. Making a difference the focus of your business will definitely yield profit and growth. Businesses that intentionally focus on making a positive difference, on having positive impact, generate more income than those who just focus on profit.

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5 Easy Steps to Creating an Effective Social Media That Reaches Your Target audience

5 Easy Steps to Creating an Effective Social Media That Reaches Your Target audience

Creating an effective and efficient social media presence is not as difficult as it seems. Use these five easy steps to improve your online presence now.

  1. Know your target market: You should know and understand your customers as they are your target audience. All audiences have various qualities: age, financial background, life style, and interest areas. As a result, when you make content, do it as though you are specifically addressing them. Begin a discussion. Use humor but don't be excessively informal as that can send a wrong signal of unseriousness. Remember to be online to consistently engage your audience. Investigate what they discuss, what they like, what they share, what they hashtag. Interface to become acquainted with them. Tip: utilize hashtags to research a subject and see what's trending.
  2. Set boundaries: You will need to set up "Go" and "No-Go" boundaries for your content. Setting social media boundaries will assist you keep your target audience happy. Your objective is to craft content that is proficient and pleasing to your audience. keep in mind, what is apt for one audience, may not be appropriate for another.
  3. Use graphics: Using graphics helps a lot as visuals are a vital part of all social media platforms. Even Twitter is currently more visual based. It's been made easier to share graphics. There are paid and free sites available for this purpose. You can research which works best for you.
  4. Familiarize yourself with each platform: Always familiarize and master whatever social media platform you want to use. Know and understand the rules that apply. E.g. Twitter limits you to 140 characters or less while it is compulsory to include pictures on Instagram when posting content.
  5. Use of color: Don't forget to make the most of color as it attracts attention. You can in addition create a theme of colors that you will use to symbolize your brand. The use of colors enhances your content and presentation. You can add your logo to most of your content.

By using the above steps, understanding your audience, setting margins, optimizing graphics and mastering platforms, you are on your way to creating social media that efficiently reaches your target audience.



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5 Habits of a Small Business Champion

5 Habits of a Small Business Champion

There are good business practices that must be adhered to religiously to take your business to the next level. You don’t need to be a champion in business to know that you should pick up your phone calls. It's been stated over and over again that most phone calls placed to small businesses go unanswered. 62 percent of all phone calls to small businesses just keep ringing and ringing nonstop...

 If you don’t answer your phone then you do not deserve to have those customers. This demonstrates a poor service culture and shows the kind of service, your customers will get.

Here are the 5 habits a small business champion should have;

  1. Be Dependable, Be Accurate

It is highly important to create a brand reputation and to be consistent in your messages. Inaccurate information about your company will raise scepticism and drive customers away.

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  • Your Business Has a Story –Tell It

Your website should tell the story of your business and your smart phone is the tool you need to help transmit it. Take photos, record videos, and share.

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  1. Web Design Matters

Use call to action and tell visitors what you want them to do on your site. Ensure you have all relevant information, including a physical address, email, phone contact placed on your site. Your site should be sleek and inter phase friendly.

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  1. Answer Your Phone

Your phone etiquette must be top class and very friendly.

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  1. Social Media Best Practices

Make maximum use of the social media to engage your customers and develop it to a community. Tell intriguing stories, post offers and share motivational quotes.

 

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Proven Ways to Grow Your Business without a Lot of Money

Proven Ways to Grow Your Business without a Lot of Money

Through the development of marketing channels, tools and low-cost services, it’s now far much easier and cheaper than ever before to market a small business. Conversely, it’s also very easy for small businesses to fall into marketing pitfalls and fritter away their money on advertising that’s going to be too expensive due to their conversion rates and marketing channels that won’t ever succeed.

The following 3 pitfalls are common:

Lack of devotion on a marketing channel

Focus on wrong channels

Don’t know your clientele

It’s imperative to understand your customers and your business's unique value offer. I highly advocate small-business owners spend time building customer base, so they have a deep understanding who’s buying from them and their complaints.

After that task is complete, here are three proven ways to grow your business with little money. All the tools I have used and have seen results.

  1. Teach your customers

The best way to create a loyal client base is to teach them and help them solve their troubles before they are at the buying stage. You can achieve this by leveraging content marketing on social media and having an email weekly newsletter. Keep the content fixed on educating and helping customers rather than talking about you. When done right, you

  1. Assemble an email list

You have to consistently engage your subscribers and nurture them with value-added content. You can do so basically by having a weekly email newsletter. Just as you are doing on social media, you want to keep on providing value once someone has visited your website, engaged with your brand and even purchased from you.

  1. Leverage your existing customers for growth

Leveraging your customers for growth is hiding in plain sight and is too often overlooked. Your customers are your low cost and more trusted channel to market and grow your businesses. Ask your customers for reviews on your social media pages and websites. Ask your customers for referrals or to spread the good word. Delight your customers with a thank you email.

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Make your marketing dollars count

Make your marketing dollars count

As a small business owner, it is important that you make each marketing dollar count. Compared to Fortune 500 companies like Coca-Cola or Microsoft, a small business has a smaller marketing budget, which means getting proper return on investment is critical. What are some great ways for small business owners to market their products or services in a cost-effective manner?

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Small Businesses are on the Rise

Small Businesses are on the Rise

The Good News - Small Businesses are on the Rise

When the Small Business Administration reported that there are over 28 million small businesses in the U.S. which represents 54% of all U.S. sales (Ref: https://www.sba.gov/managing-business/running-business/energy-efficiency/sustainable-business-practices/small-business-trends) this was great news for existing small businesses, start ups and new businesses. That 54% of all U.S. sales is also a big part of how successful small businesses are and can be. Small Business marketing has a greater impact than big business marketing has on consumers. Small businesses are clearly doing something right when it comes to marketing their products and services.

Types of Small Business Marketing Techniques

Small businesses can be home based, small or home office based or found in specific locations such as strip malls and business complexes. Each of these requires a different type of small business marketing technique. For example, a small business located in a strip mall or business complex may choose a localized marketing technique to draw core customers to purchase goods or services. Home-based businesses can expand their marketing to include online and social media consumers. Small or home office based businesses generally choose a good mix of online, local and offline marketing techniques.

Small Business Marketing in Montana

The state of Montana has several large cities replete with flourishing businesses. The capital, Helena Mt is a perfect example of a busy small business city that fully accommodates the needs of its residents. Helena, like Whitefish, Kalispell, Columbia Falls and Missoula, is a world of small business that includes:

. Restaurants

. Tourist hotels and motels

. Auto sales and repair

. Real Estate

. Travel and Tours

. Sporting Goods and Services

. Theater and Entertainment

. Historical and Art Museums

. Building and construction

. Electrical and plumbing

. Hardware

. Grocery, pharmacy and beauty salons

A Helena small business owner is keenly aware of the contributions their business makes. With eagerness and enthusiasm, small business management encourages a broader range of customers among residents and tourists by participating in events for those who shop local in the casual Helena MT atmosphere.

It isn't surprising that Helena's small business community is tightly knit to optimize their business success through local online marketing. Part of the impetus to increase small business target markets is to continually produce a signature Montana web design that is quickly recognizable to customers throughout the state and visitors to Helena's small business websites.

How Small Businesses in Helena MT Maximize their Business Identity

When visitors to Helena MT arrive in this historic town, the first thing they notice is the large number of small businesses. In order to increase business and customers, Helena small business owners invest in a wide range of options like advertising and public relations for the internet and social media. Online marketing helps these small businesses to cast a wider net in Montana and nationwide.

For sports lovers of fishing, camping, hunting, hiking, waterskiing, swimming and winter sports like downhill skiing and snowshoeing, Helena small businesses provide convenient online marketing of their goods and services. Helena's small business owners know the importance of online marketing campaigns to maximize their business identity and keep customers happy.

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Fall is the Perfect Time to Get Organized and Ready for the Rush

hello autumnIt’s hard to beat the crisp cool fall air.  The excitement of the coming football season.  And of course getting ready for the first day of school.  Remember how exciting it was to get all those new school supplies and that great first day of school outfit?  There is a certain sense of renewal that comes with the new school year. 

Business owners typically wait until January to enjoy the sense of renewal that comes with a new calendar year.  But many of us are exhausted from the crazy holiday season and simply want to put our heads down and take a long nap when January rolls around. 

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RETS vs. IDX

RETS VS. IDXWhy is RETS better than IDX?

IDX, or Internet Data Exchange, is how many MLS listings end up on a real estate website.  They are governed by policies, rules, and software that determines how listings show up to the public.  RETS, or Real Estate Transaction Standards, is also governed by the same policies and rules.  The difference is the software and how it is processed.

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Saying Thank You!

In America small towns are cherished for quaint small businesses, unique merchandise and a guaranteed smile followed by a giant thank you. Is that still the case or have we as small business owners been so concerned about surviving in a Dog eat Dog environment that the Giant Thank You has been lost? The Business News Daily ran this story about "Thank you, is thanks enough", I say we train our employees to smile and thank customers bringing back the sense of small town pride not only for visitors to Helena but for the local customers that focus on Support Local, Shop Local.

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5 Essentials of Small Business Marketing

If you're a small business, your marketing budget is likely in the "every dollar counts" category. Making sure you're getting the absolute biggest bang for your buck is essential, and there are a few key things you can do to make sure you're pinching pennies properly. Here are five:
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Spring is in the Air

hello springSpring seems to have sprung early in Helena this year.  The temperatures are forecast to be in the 50s and 60s all week.  Could it be here for real?  Only time will tell.  What is here though is the beginning of spring fever.  The time when a Montanan’s fancy turns to thinking about getting outdoors.  We relish in the idea of shedding our winter coat cocoon and venturing out into the world without the hassle of bundling up, warming up the car, scraping the windshield and avoiding icy spots on the road.  

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Effective Coupon Advertising Creates Big Draw

As you approach one of the most important business seasons, it is important to consider all strategies to maximize store traffic, couponsales and profits over the holidays.  Using a coupons advertising strategy can help drive traffic, encourage additional purchases once they are in the store, and create repeat business. 

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Small Businesses are making a comeback!

small business openSmall businesses are making a come back in 2015, read about the 50 big ideas, predictions and trends that are happening according to Business News daily! You will be surprised at how much consumers are looking at social media, we are happy to help with your advertising on social media here at Helena’s Most Wanted.
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Solving the Employee Vacation Conundrum

employee handbookMontana has a very short and glorious summer.  That means everyone wants to take advantage of the weather and get out and enjoy the season.  And, they all want to take vacation time to do so.  It can be a challenge when all your employees are trying to squeeze in their vacations all at about the same time.  What is a small business owner to do?

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Retail Store Staging is More Than Meets the Eye

When customers enter your store you want to engage them on all levels.  Sight, smell and sound. retail staging You know that is it important to have a clean and well lit environment.  The dressing rooms should be free of clutter.  Shelves should be neat and clothing folded nicely.  No dust or cobwebs in the corner.  But have you thought much about the way the store smells and sounds?

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Is DIY in Business Costing You Money?

When your furnace breaks in your house, do you crawl into your dusty crawl space and try to fix it yourself? diyOr do you call a professional than can take care of the issue quickly and correctly?

What about when your website goes down or you need new marketing materials at work? Is your answer the same?

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It’s Never too Late to Set Goals for Small Business

You’re probably like the rest of us. You spent an appropriate amount of time thinking about your New Year’s resolutions and may have evenSet Goals gotten a bit excited about them. Call it hysteria caused by the holiday mood. Unfortunately, you have also probably given up on them already.

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Do I Build My Own Site?

building a websiteThere are 3 important questions to ask before deciding to build your own site or to hire someone.

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